TEARDOWN 69 · REVIEWED 2026-08-18
Moz STAT
STAT Search Analytics — marketed as Moz STAT under Moz's ownership — is a large-scale rank tracker built for agencies and enterprises tracking anywhere from a few thousand to millions of keywords daily, with deep SERP-feature and share-of-voice reporting. It has expanded into AI search too, tracking AI Overview appearances and, as a separate feature, brand visibility across ChatGPT, Gemini, and AI Mode.
STAT's day-to-day mechanism is a scheduled search-and-parse job against Google, the same thing SERP-data APIs like DataForSEO or SerpApi already sell — but its AI Overview tracking scores cited pages against Moz's own Page Authority (a page-strength score pulled from Moz's separate link index), which a DIY script can't get without paying for Moz's own data.
What you lose building it yourself
- ✕Continuous parser maintenance as Google's SERP HTML changes (100+ updates a year, vendor-reported)
- ✕A full raw-HTML SERP archive for every tracked keyword
- ✕AI Overview citation analysis scored against Moz's own Page Authority
- ✕Bundled AI brand-visibility tracking across ChatGPT, Gemini, and AI Mode
Why people still pay
A DIY script checks Google positions once a day off a rented API at best; STAT's real edge is the engineering that keeps its parser accurate as Google's SERP layout changes, plus access to Moz's own Page Authority data for AI Overview analysis — neither is something a standalone script can replicate without a Moz subscription of its own.
A BASIC DIY RANK TRACKER
Sign up for a SERP-data API such as DataForSEO or SerpApi, write a script that checks your domain's Google position for a list of keywords daily, and store the results in a database. An AI coding tool can build that in an afternoon, but matching STAT's constant SERP-parser maintenance and its Page-Authority-scored AI Overview analysis — which draws on data STAT gets specifically from being part of Moz — takes real, ongoing work no standalone script can replicate.
StackA SERP-data API (DataForSEO or SerpApi) for scheduled rank checks · a cron job or hosted scheduler · a database for historical positions and raw SERP snapshots.
Build a Python script that reads a list of keywords from a CSV file. Once a day (via cron), call a SERP-data API (DataForSEO or SerpApi) for each keyword on Google, extract your domain's ranking position from the response (or record "not ranked" if absent), save the raw JSON response alongside the parsed position, and append both to a SQLite database keyed by keyword and date. Cap the run at 500 keywords per day to stay within a typical API free tier. Print a table of the biggest rank changes in the last 7 days.
Similar tools
Free alternative: SerpBear — covers scheduled Google rank checks for free if you supply your own SERP API key; nothing free replicates STAT's constant SERP-parser upkeep at scale, its Page-Authority-scored AI Overview analysis, or its bundled AI brand-visibility tracking, which is what the subscription actually buys
Vendor's own claim
"100+ parser changes each year to keep pace with Google."
https://getstat.com/ · RETRIEVED 2026-08-18
QUESTIONS
Is Moz STAT the same product as Moz Pro?
No — STAT (getstat.com) is a separate rank-tracking platform under the same Moz ownership (a Ziff Davis company); its day-to-day ranking data doesn't come from Moz Pro's Link Explorer index, though its AI Overview tracking does score cited pages using Moz's own Page Authority metric.
Can I sign up for STAT online without talking to sales?
No — STAT has no self-serve checkout; every plan runs through a requested demo, and the only public numbers are 'starting at' figures ($360/month for a 3,000 keyword/prompt quota, $720/month for 6,000 keywords) rather than a full published tier table.
Does STAT track AI platforms beyond Google's AI Overviews?
Yes, as a separate feature — its AI brand-visibility tracker covers ChatGPT, Gemini, and AI Mode today, with Claude and Perplexity listed as coming soon.