Which SEO tools are just AI wrappers?

SEOWrapper is a directory that looks at what's actually happening under the hood of popular SEO tools, and sorts them into three tiers:

• Data Moat — runs its own crawler and/or proprietary historical data. Not realistically DIY-able.
• API Stitch — real engineering, but built on top of third-party APIs (e.g. Google Search Console). Partially DIY-able.
• Pure Wrapper — a prompt (sometimes with a scrape) wrapped in a UI and a subscription. Trivially DIY-able — we show you how.

Verdicts are about buildability, not legitimacy. See the methodology for how tools are classified.