TEARDOWN 103 · REVIEWED 2026-08-19
Scrunch AI
Scrunch AI tracks how a brand is cited across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, using a mix of official platform connections and automated browsing. It also offers a separate service, AXP, that detects AI crawlers visiting a website and serves them a stripped-down, easier-to-parse version through the same infrastructure that already delivers the site.
Its AI-visibility tracking runs on a mix of official platform connections and automated browsing like other trackers in this category, and AXP's page-rewriting runs through the same delivery infrastructure providers (Akamai, Cloudflare, Vercel) that already serve the client's site — real engineering, but no proprietary index or model anywhere in the stack.
What you lose building it yourself
- ✕One dashboard tracking up to 11 AI platforms daily instead of scripting each one
- ✕The AXP integration that auto-serves a machine-readable version of every page to AI crawlers, wired into your existing hosting setup
- ✕Page-audit recommendations and agent-traffic reporting in one place
Why people still pay
A two-platform script is a weekend build, but matching Scrunch's full platform coverage plus a working integration that keeps serving AI crawlers a clean version of the site as multiple hosting providers and a half-dozen AI platforms all change independently is the ongoing engineering being paid for.
PROMPT-TRACKING WEEKEND BUILD
An AI coding tool can call a few AI platforms' official connections (and drive an automated browser for the ones without one) on a schedule, checking a fixed prompt list for brand mentions. Matching AXP's bot-detection-and-page-rewrite pipeline — wired into a site's actual hosting setup — plus page audits and traffic attribution, is a much bigger, ongoing build.
StackOfficial APIs for the platforms that offer one, an automated browser tool (e.g. Playwright) for the ones that don't · a hosted AI model to check each response for a brand mention · a small database or spreadsheet to log results by date.
Build a script that checks brand visibility across two AI platforms: call OpenAI's API to send a fixed list of 10 prompts and save each response as text, and separately use an automated browser tool to open Google Search with AI Overviews for the same 10 prompts and save the rendered answer text. Send each saved response to a hosted AI model asking whether the brand is mentioned and to quote the sentence if so. Log the date, platform, and result to a CSV file so results can be compared over time.
Similar tools
Free alternative: geo-optimizer-skill (open-source AEO/GEO toolkit) — audits and tracks whether ChatGPT, Perplexity, Gemini, and Google AI Overviews cite a site, for free via command line; it doesn't include Scrunch's page-rewriting service for AI crawlers, page audits, or agent-traffic-attribution dashboard.
Vendor's own claim
"Scrunch uses multiple methodologies to gather prompt data from platforms like ChatGPT, Perplexity, and Google AI Overviews, including browser automation and official platform APIs."
scrunch.com/faqs · RETRIEVED 2026-08-19
QUESTIONS
Does AXP change what human visitors see?
No — vendor materials say AXP serves the machine-readable version only to detected AI crawlers, through the same infrastructure that already delivers the site, leaving the human-facing design untouched.
Is there a free plan?
No — Scrunch offers a 7-day free trial; ongoing tracking, page audits, and AXP all require a paid Starter plan and up.