TEARDOWN 119 · REVIEWED 2026-08-16
Serpstat
Serpstat is an all-in-one SEO platform covering backlink analysis, keyword research, rank tracking, and site audits. Its backlink and keyword data comes from a database Serpstat crawls and maintains itself, rather than one licensed from another vendor.
Serpstatbot has built a 1.7-trillion-link backlink index and a 7-billion-term keyword database — matching either means running a comparable crawl at that scale, not integrating with one.
What you lose building it yourself
- ✕Competitor backlink and keyword data — Google Search Console only covers sites you own
- ✕A crawler running continuously at trillion-link scale
BUILD YOUR OWN · NOT OFFERED
Not offered. Matching a trillion-link, 70-day-refreshed backlink index and a multi-billion-term keyword database means operating continuous crawl infrastructure, not writing an integration — there's no weekend-scale stack that gets you there. Entries with a real DIY path get a stack and a prompt here instead; this one doesn't.
Similar tools
Free alternative: Google Keyword Planner — covers core keyword volume and competition data for free as an official Google tool; nothing free replicates Serpstat's backlink analysis or all-in-one rank-tracking suite, which is what you're actually paying for
Vendor's own claim
"To influence the quality of the link data directly, Serpstat has developed its own backlink index."
serpstat.com/blog/comparing-backlink-databases-of-seo-tools/ · RETRIEVED 2026-08-16
QUESTIONS
Does Serpstat offer API or AI-assistant access?
Yes — API access starts on the Team plan ($100/mo) with credit-based rate limits, and Serpstat ships its own connector for linking the platform directly to AI chat tools.
How does Serpstat's index compare to Ahrefs or Semrush?
Smaller. In Serpstat's own published comparison, its index held about 60% of the referring domains found in larger competitors' indexes, plus roughly 40% unique data not found elsewhere — a real independent crawl, just not run at the biggest players' scale.
Is there a free plan?
No permanent free tier. Serpstat offers a 7-day free trial with Individual- or Team-level feature access, no credit card required.